Creative double acts: Initial ideas can be fragile and having a partner whom you trust totally means your wildest thoughts can be voiced without fear og ridicule or knock-back. An exciting creative telepathy can be engendered in a partnership. Creative double acts are seen in many mediums. Try working with both like-minded and unlike-minded people. They will challenge you in different ways. Enthusiasm is contagious, so find enthusiastic collaborators. Work with people who are possessed by passion, who stimulate you, make you laugh, challenge you, who you trust and with whom you spark. Undertake collaborations with people from many creative diciplines, and learn from the cross-fertilization of ideas and working methods.
Hunger for information and a thirst for knowledge. We are rule-breakers, re-writers of rules, rule-haters, risk-takers, tide-turners, table-turners, game-changers, goal-post movers and match-winners. We are questioning, provocative and versatile. we are improvisers who do the unexpected, turn things around and are spontaneous, dogged, obsessive and obsessional. We have a great sense of humor and sense of the absurd. We are curious; we are observers, fascinated by people and things. We are possess open minds, think big, are freethinkers, forward thinkers. We are visionary!
We "give birth" to ideas indicating that creativity is normal but sometimes a painful process. It also takes some time.
The creative brief: In this case we choose our topic. But how is the brief and how to start?
1. Briefing: Clearly identify in discussions what you are going to do. Simplify. What are you trying to achieve? What are the "deliverables"? Don´t be afraid to ask. Set a task, set an aim, set a goal. Set a deadline.
2. Analyse the challenge: Fiercely unpick the brief. Get the essence of the problem you have to solve. What is the message I am going to send and who are the people I am sending it to? Break the brief down to simple bullet points.
3. first ideas: collate all the first thoughts about the brief that comes to your mind. instincts? reflex ideas?
4. Visualization: put your ideas on paper. Make your first thoughts visual: doodle, draw, sketch.
5. Know the subject/ know the product: Go on investigate fact-finding missions. Gather all the facts. Experience the product if you can. interview. Talk to people. Listen.
6. Know your Audience: You will nearly always be targeting a tough, so always prepare. Understand what you audience knows.Understand their hopes and dreams. interview them.
7. Assimilate: mentally digest the information and break it down into its clearest and simplest element.
8. Play with all you have learnt: this is the creative and fun part when you let the things that inspire you act as catalyst to produce ideas.
9. Visualize further
10. Incubation/ reflection
11. final visuals
12. presentation / the pitch: Present your presentation carefully. Deliver your pitch with passion and conviction.
14.Implementing the idea
16. Publication and dissemination